|Table of Contents|

Digital reshaping and continuation of the foundational schema of the eastern mythology intellectual property in NE Zha 2(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2025年04期
Page:
113-120
Research Field:
艺术学·传承中华优秀传统文化研究
Publishing date:
2025-08-30

Info

Title:
Digital reshaping and continuation of the foundational schema of the eastern mythology intellectual property in NE Zha 2
Author(s):
ZHONG Hua1;  HUANG Yuehao2
(1. School of Communication, Guizhou Minzu University, Guiyang 550001, Guizhou, China; 2. School of Digital Media, Guiyang Institute of Information Science and Technology, Guiyang 550001, Guizhou, China)
Keywords:
NE Zha 2;  eastern mythology;  paradigm reconstruction;  polyphonic narrative;  digital reinterpretation
PACS:
J954
DOI:
-
Abstract:
To explore how NE Zha 2 reconfigures the foundational cognitive schema of Eastern mythological intellectual properties, this paper examines the continuation and divergence of Eastern mythological intellectual property symbols, the polyphonic narrative revolution enabled by montage within reconstructed time-space, and the digital media reinterpretation of traditional cultural genes. The study finds that the creators' team boldly reshaped and interpreted the writing and character creation of NE Zha through styling, narrative techniques, and other forms, and used animation to present the beauty of Eastern mythology. The film not only retains the spiritual core of traditional myth but also integrates modern technology and innovative narrative logic. In doing so, it reshapes and continues the Eastern mythology intellectual property, breaking the audience's foundational cognitive schema of traditional mythology intellectual property and achieving innovative expression of traditional mythology intellectual property. The study concludes that crafting a more vivid character growth process and character image—one that resonates more with younger viewers and is embraced by mainstream audiences—can effectively enable the transgenerational expression of traditional Eastern mythology.

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Last Update: 2025-08-30