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Preliminary discussion on the box office, narrative, cultural reconstruction of NE Zha 2(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2025年04期
Page:
89-96
Research Field:
艺术学·传承中华优秀传统文化研究
Publishing date:
2025-08-30

Info

Title:
Preliminary discussion on the box office, narrative, cultural reconstruction of NE Zha 2
Author(s):
CHEN Kehong
(School of Animation and Digital Arts, Communication University of Zhejiang, Hangzhou 310018, Zhejiang, China)
Keywords:
NE Zha 2;  fine traditional Chinese culture;  narrative flaw;  “capital author”;  cultural reconstruction
PACS:
J954
DOI:
-
Abstract:
To examine the flaws and limitations in the narrative of the animated film NE Zha 2, this paper conducts a sober reflection on the film focusing on three aspects: narrative flaws, the logic of “passion-driven” storytelling, and cultural reconstruction. It argues that the plot and characters in the film violate the “CHEKHOV's gun” principle of narrative economy, a reflection of the rise of the “capital author” replacing the traditional authorial figure. The creation of a dual-faced NE Zha essentially represents the commercial system's digital appropriation of traditional deities and characters. Although the film incorporates many elements of fine traditional Chinese culture, these are often reduced to mere visual and formal representation. The dual characterization of NE Zha brings novelty through deconstruction and reconstruction of a classic figure; however, the youthful NE Zha, designed as a mech-style transformation, lacks actual involvement in the narrative development. While the theme of rebellion can evoke emotional resonance, its overly grand and pluralistic nature results in an overcrowded plot, disordered subplots, and weak narrative transitions. The study suggests that cultural reconstruction of traditional Chinese intellectual properties in animated films is inherently multidimensional. Only by advancing material representation, character development, and value systems in parallel can fine traditional Chinese culture be meaningfully reconstructed and deeply transmitted in the contemporary era—ultimately driving the high-quality development of China's animated films.

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Last Update: 2025-08-30