|Table of Contents|

Multidimensional pathways for international cultural dissemination of NE Zha 2(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2025年04期
Page:
80-88
Research Field:
艺术学·传承中华优秀传统文化研究
Publishing date:
2025-08-30

Info

Title:
Multidimensional pathways for international cultural dissemination of NE Zha 2
Author(s):
WANG Yuming1; 2;  ZHANG Yan2; 3
(1. School of Communication, Northwest Normal University, Lanzhou 730070, Gansu, China; 2. School of Arts and Communication, Beijing Normal University, Beijing 100088, China; 3. Research Center for Asian and Chinese-Language Cinema, Beijing Normal University, Beijing 100088, China)
Keywords:
globalization;  “New Chinese Style”;  cultural dissemination;  international communication;  fine traditional Chinese culture;  NE Zha 2
PACS:
J954
DOI:
-
Abstract:
To examine how NE Zha 2, within the context of globalization, modernizes the reinterpretation of and exports the essence of fine traditional Chinese culture, and contributes to the global rise of the “New Chinese Style”, this study conducts in-depth research from multiple dimensions and communication paths of international cultural dissemination based on cross-cultural communication theory. The findings reveal that with the emergence of the “New Chinese Style” concept, animated films-as a distinctive artistic expression and cinematic genre-hold broad influence and market potential. They play a vital role in promoting international cultural communication, enhancing national cultural influence, and strengthening cultural soft power. However, challenges persist, including narrow box office performance, limited audience reach, influence homogeneity, and risks of cultural misinterpretation. The study suggests that the future development of Chinese cinema must place greater emphasis on constructing an aesthetic rooted in Eastern values, boldly pursue the modern reinterpretation of fine traditional Chinese culture through technical, artistic, and cultural dimensions, and explore possibilities for advancing the international cultural dissemination of Chinese cinema even further.

References:

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Memo

Memo:
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Last Update: 2025-08-30