|Table of Contents|

Advantages, disorders and countermeasures of emoji dissemination in social networking(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2023年01期
Page:
114-124
Research Field:
新闻与传播
Publishing date:

Info

Title:
Advantages, disorders and countermeasures of emoji dissemination in social networking
Author(s):
WANG Fang;  ZHANG Lingyun;  WANG Ping
(School of Economics and Management, Anhui Agricultural University, Hefei 230036, Anhui, China)
Keywords:
social networking;  emoji;  disorderly dissemination phenomena;  closed-loop governance;  “river chief system” governance model
PACS:
G206
DOI:
-
Abstract:
In today's online social life, emojis are widely active on major platforms because of their eye-catching, heterogeneous, sociable, convenient, and profit-seeking features, which bring problems such as the dissemination of vulgar culture, aggressive culture, and infringement of portrait rights. This article borrows from the “river chief system” governance model to regulate the chaotic situation of emojis. According to the study, the “river chief system” governance model not only emphasizes the establishment of an end-to-end, interlocking governance chain in the source, process, and after-the-fact links, so as to form a closed-loop governance of emojis, but also emphasizes the comprehensive use of legal regulation, technical regulation, administrative regulation, self-regulation and other governance means to form a collaborative governance of emojis. The study also argues that the relevant authorities should be the “general river chief” of emojis to coordinate and manage the orderly development of emojis; the creators of emojis, the platforms, and the public users should act as “river chiefs” to govern emojis effectively in three aspects of source management, process management, and supervision by all parties involved, so as to further create a clean and healthy online social environment.

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Last Update: 2023-03-01