|Table of Contents|

Research hotspot, evolution and trend of digital content at home and abroad(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2022年02期
Page:
57-68
Research Field:
经济学
Publishing date:
2022-05-20

Info

Title:
Research hotspot, evolution and trend of digital content at home and abroad
Author(s):
YU Jun
(School of Public Administration, Zhejiang Gongshang University, Hangzhou 310018, Zhejiang, China)
Keywords:
digital content;  knowledge map;  bibliometrics;  web content;  digital technology;  new media;  digital publishing;  supply and demand matching
PACS:
G353.1; F49
DOI:
-
Abstract:
With the development of digital technology, the scale and influence of digital content are increasing exponentially. A systematic review and analysis of the relevant research on digital content published in 1998-2020 is conducted by this paper to fully grasp the progress and frontier development of digital content research, understand the nature and characteristics of digital content in depth, and fully explore its value and benefits in practice, using Citespace and Ucinet with the adoption of bibliometrics methods such as word frequency analysis, co-occurrence analysis and cluster analysis. According to the research, digital content research is a research field in the growth stage. The statistical characteristics of domestic and overseas digital content research show that domestic research hotspots include digital publishing, copyright protection, digital content industry, digital content production and content analysis, while overseas research hotspots include social media, digital content evaluation, digital content pricing, digital library, digital divide and content analysis. Compared with overseas research, domestic research is relatively macroscopic, focusing on the supply side, and the content is relatively focused. Both domestic and overseas research have undergone a three-stage evolution, in which new media and new technologies have entered the research horizon, and more attention has been paid to the demand side. The comprehensive evaluation research of digital content will develop towards the orientation of integration and intelligence, while supply and demand matching research will optimize the supply of digital content based on effectively satisfying the needs of users, expanding to the realization of the precise interfacing of the supply and demand of digital content. In terms of research on supply innovation, exploratory research will be carried out in subdivision areas with respect to realistic basis and research samples.

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Last Update: 2022-05-20