|Table of Contents|

Empirical research on the public opinion guidance of college youth in the context of new media(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2021年03期
Page:
76-83
Research Field:
新闻传播
Publishing date:
2021-07-20

Info

Title:
Empirical research on the public opinion guidance of college youth in the context of new media
Author(s):
HUANG Luo1; 2;  WANG Meixia3;  SHUAI Wei1
(1. School of Humanities, Chang'an University, Xi'an 710064, Shaanxi, China; 2. School of Marxism, Xi'an Jiaotong University, Xi'an 710049, Shaanxi, China; 3. School of Journalism and New Media, Xi'an Jiaotong University, Xi'an 710049, Shaanxi, China)
Keywords:
new media;  cyberspace;  public opinion guidance;  ideological and political education;  "cultivation of people with full coverage";  legal awareness;  media literacy
PACS:
D297; G641
DOI:
-
Abstract:
In view of the insufficient public opinion guidance in the Internet participation in and construction process of new media by the young people, this paper, by taking the college youth group as the questionnaire object, draws on the characteristics of cyberspace and the realization path of public opinion guidance, and analyzes the contradictions and status quo of the current public opinion guidance work in colleges and universities based on social reality. The research believes that the college youth are active in participating in the construction of cyberspace, that they exhibit a pan-entertainment tendency in their language in Internet public opinion expressions, and that they are able to identify the complexity, significance and scientificity of the cyberspace. However, they also exhibit shortcomings such as being emotional and easily misled. Therefore, it is particularly important to further cultivate the legal awareness, sense of responsibility and sensible thinking abilities of the college youth, train highly efficient and educated Internet promoters and youngpublic opinion representatives with a sharp political awareness, strengthen the media literacy of the ideological and political cadres with the cultivation of people with full coverage, in all processes and in all-round ways in mind, guide the college youth to form positive values in their participation in the new media network using the discourse system that is familiar to the young people, and collaborate with all forces to build an encouraging and orderly

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Last Update: 2021-07-20