Abstract

Info

Title:: Market effect of visual spectacles:from attractive movies to VR movies

Author(s):: HUI Yang; HOU Jing; HAN Xue; (School of Humanities, Chang’an University, Xi’an 710064, Shaanxi, China)

Keywords:: cinema of attraction; VR movie; trade organization; immersive communication; VR market; whole VR industry chain; virtual reality technology; emotional cognition

Abstract:: In order to study the market potential of virtual reality (VR) movies, this paper traces traditional cinema and VR movies to their sources, and analyzes the status quo and future of the VR movie industry development. The research finds that VR movies allow the audience to directly enter the narrative background of movies as the first person to experience physical cognition and perception, and the technological upgrade in virtual reality gives the audience an authentic and immersive experience. However, limitations in the development of technology, low cost effectiveness of R&D investment and content development hinder the development of the VR movie industry. Therefore, this paper proposes that it is necessary to strength the systematic policy support for the development of VR movie industry by stepping up the cultivation of talents of expertise and enhancing the technology level, improving the multisensory stimulation and emotional cognition of the audience through the form and content of VR movies, further expanding the market potential of the VR movie industry which fully integrates technology and art performance by way of trade organizations, and embrace the new age of VR movie.