Abstract

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Author(s):: WANG Guangrong; Institute of Social Governance & Institute of Sociology，Tianjin Academy of Social Sciences，Tianjin 300191，China

Keywords:: bicycle-sharing; operation management; urban transportation; sharing and co-governance

Abstract:: The bicyclesharing service has been developing with multiple problems and paradoxes. Although the operation mode is constantly adjusted, it still faces the dilemma of parking management, maintenance and repair, recovery and disposal, liquidation of funds and governance ability. These difficulties not only restrict the development of bicyclesharing, but also cause huge waste of resources and social losses. This study believes that the root cause of the development dilemma lies in the profound conflict between the profit model of bicyclesharing and its lowprofit attribute, the technical means and management objectives, its social dependence and realistic conditions, its publicserving nature and the marketized operation. Only by returning to the essence of bicycle rental industry or rebuilding the business logic, strengthening technological innovation and application, creating a governance model of co-construction, co-governance and sharing, can bicyclesharing get out of or transcend the predicament, develop into a normal means of transportation in the urban transportation system, and better solve the “last kilometer” traffic problem for the cities.