Abstract

Info

Author(s):: OU Guoli; ZHANG Ruiqi; WANG Xingjing; School of Economics and Management，Beijing Jiaotong University，Beijing 100044，China

Keywords:: bicycle sharing; rental economy; shared economy; financing; ofo; Mobike; Hello Bike; Meituan; Alipay

Abstract:: China’s bicycle sharing industry has experienced the germination period，development period，peak period and bottleneck period of development，and is now in a stable period of restoring rational operation. By comparing the pricing，maintenance and financing strategies of major shared bike companies (ofo，Mobike，Hello Bike，etc.)，analyzing their profitability and economic attributes，and studying and determining the market structure，business model and management model of bicycle sharing in the future，this paper concludes that the main problem in the profit of bicycle sharing companies is that the pricing model is unreasonable，that the essence of bicycle sharing is far from that of shared economy，which is more in line with the development model of rental economy. It believes that the future market structure of bicycle sharing will be oligopoly，with companies adopting the leasing operation mode which follows the marketization principles in order to obtain the ability of sustained profit，more refined market criteria and corporate norms gradually established and the good market order of bicycle sharing improved. The research results of this paper indicate that the future development of bicycle sharing should be focused on the aspects of profit mode，operation and management model and government supervision.