Problems in wide area and intelligent cultivation:an overview of the study of journalism and communication in 2018(PDF)
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2019年01期
- Page:
- 70-96
- Research Field:
- 新闻传播学
- Publishing date:
Info
- Title:
- Problems in wide area and intelligent cultivation:an overview of the study of journalism and communication in 2018
- Author(s):
- NAN Changsen; XU Nan
- School of Journalism and Communication，Shaanxi Normal University，Xi’an 710119，Shaanxi，China
- Keywords:
- problems in wide area; intelligent cultivation; journalism and communication; Marxist journalism; media integration; journalistic ethics; communication theory; copyright protection
- PACS:
- G206
- DOI:
- -
- Abstract:
- In this paper, from the perspective of the logical connection between initiation, subversion, reconstruction and change, the research methods of literature review and comparative analysis are used to review the complex public opinion ecology of the public opinion field of China’s journalism communication in 2018, the increasingly fierce development trend of media market competition, the development trend of media industry, and the historical opportunities and challenges faced by the development of journalism communication subject in the development nodes of journalism communication education in the past century. It is believed that the research on journalism and communication subject in China in 2018 shows the development of problemwide area and intelligent cultivation in parallel. It is mainly manifested in the following aspects: the study of Marxist journalism in China is going in depth and related value has become increasingly prominent. General Secretary XI Jinping’s important speech and guidance on the work of journalism and public opinion is the essence of the outstanding achievements of Marxist journalism in China, and also the trend and guideline for actions in the subject construction, industry development, academic research, media education, etc., and must be thoroughly understood, firmly adhered to, and actively implemented. The layout of media integration after the initial stage of media integration represented by the “Central Kitchen”has gradually decentralized from the central government to the counties, boosting the construction of countylevel media, and consolidating the mainstream public opinion and influence. The cultivation and regulation of journalistic ethics is chaotic under the influence of intellectual media technology and counterglobalization thinking. However, the understanding and implementation of Marxist journalism in China has become more and more indepth with the increasingly mature media regulation in China and the increasingly diversified media ecological management methods. The further improvement of the media selfdiscipline and other systems of law also promotes the development of the Chinese media ethics and ecology towards a positive and benign direction. Under the media empowerment, public opinion guides the emergence of a dual landscape: the cost of public opinion detonation continues to decrease, and the public opinion monitoring technology is gradually maturing. The prosperity of technological development does not mean that the effectiveness of public opinion guidance is strong. The competitiveness guided by public opinion is, in the final analysis, the ability to analyze and deal with the resource advantages of specialized talents. The rise of the knowledgepaid consumer format has made media copyright protection increasingly a topic of focus. Copyright protection in the new media era is rooted in the theoretical essence of the traditional toplevel design of copyright protection, as well as the characteristics and differences in the new media era. It is necessary to see the policy inclination of the toplevel design on the development of the copyright industry and the market efficiency and cultural value of the healthy development of the copyright industry.
Last Update: 2019-02-25