Path of promoting cultural tourismindustry in Shaanxi province(PDF)
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2017年06期
- Page:
- 11-17
- Research Field:
- 长安学
- Publishing date:
Info
- Title:
- Path of promoting cultural tourismindustry in Shaanxi province
- Author(s):
- DUAN Zhao-wen; ZHANG Zhao-qin; WANG Yuan-yuan
- 1.Institute of Human Geography，Xi’an International Studies University, Xi’an 710128,Shaanxi,China； 2.Xi’an Vocational and Technical College, Xi’an 710077,Shaanxi,China
- Keywords:
- Shaanxi province; cultural tourism industry; cultural tourism scenic spot; enterprise brand; technological innovation
- PACS:
- k901
- DOI:
- -
- Abstract:
- Cultural tourism is the traditional pillar industry of Shaanxi province. In recent years, the ranking and growth of tourism development income in various provinces and cities in China have the trend of regressing. In view of the current opportunities and challenges that the cultural tourism industry in Shaanxi province is facing, this paper divided the cultural tourism products into five categories: natural ecological class, ruins sites, architectural culture, cultural tourism goods and folklore and festivals through reviewing tourism,related literature at home and abroad. On this basis, this paper also evaluated the cultural tourism products (quantity, type, grade and spatial distribution) and cultural tourism scenic spots in three regions of Shaanxi province, namely, Guanzhong region, Southern Shaanxi and Northern Shaanxi. The results show that the cultural tourism activities in the development progress of Shaanxi cultural tourism industry are mainly cultural relic sightseeing, which is lack of attraction. The cultural tourism products are mainly lowend products, and the boutique projects are lacking. The cultural tourism industry is not well developed, and the format is difficult to innovate. The influence of cultural enterprise brand is weak because of the lack of independent innovation and so on. The development and promotion of cultural tourism in Shaanxi province should focus on promoting the diversification of cultural tourism product types to meet the diversified needs of tourists. It should enhance the cultural connotation of cultural tourism and increase the value of cultural tourism products. It should strengthen the application of cultural technological innovation in the tourism industry to improve the quality of cultural experience of tourists. It should implement the strategy of “bringing in and going global” on large cultural tourism enterprises to enhance the cultural tourism enterprises competitiveness of Shaanxi province.
Last Update: 2018-02-07