Study on tourists’ perception to B&B experience based on network text data from Airbnb(PDF)
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2017年05期
- Page:
- 49-56
- Research Field:
- 分享经济专题
- Publishing date:
Info
- Title:
- Study on tourists’ perception to B&B experience based on network text data from Airbnb
- Author(s):
- WANG Ling; GUANG Shan-jun; WU Xiao-jun
- The Glorious Sun School of Business and Management，Donghua University，Shanghai 200051，China
- Keywords:
- Airbnb; network text data; B&; B; experience perception; grounded theory
- PACS:
- F590
- DOI:
- -
- Abstract:
- As a new form of sharing economy development in tourism industry, B&B (Bed and Breakfast) provides a new way of leisure for tourists. In order to know the key influence of tourists’ perception of B&B experience, using web crawler technology to collect comments from Airbnb as the research data sample and following the three processes of the grounded theory including open coding, axial coding and selective coding, this study constructed the model of tourists’ perception evaluation of B&B experience; by using the ROST CM6.0 software to extract the high frequency words from tourist positive comments and negative comments, this study analyzed influence factors of tourists’ positive perception and negative perception, and further to compare city B&B and rural B&B. The results show that tourists’ perception of B&B experience is throughout three phases including expectations before travel, enjoying experiences during travel and aftertaste experience after travel, and it’s constituted by experience expectations, preexperience preparation, environment around B&B, core scene experience of B&B and the evaluation after experiencing; tourists’ positive perception of city B&B is consistent with rural B&B, mainly manifested in geographical location, natural environment, cultural environment, B&B characteristic and interaction between subject and object; but tourists’ negative perception is different, supporting facilities and sanitary conditions are the key factors affected the tourists’ evaluation of city B&B. Tourists’ negative evaluation of rural B&B is influenced by geographical location, infrastructures and supporting facilities.
Last Update: 2018-01-04