Abstract

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Title:: Analysis on some problems in the development of shared bicycle industry

Author(s):: WANG Xiao-fang; ZHANG Wen-xiu; School of Business, University of Shanghai for Science and Technology, Shanghai 200093, China

Keywords:: shared bicycle; sharing economy; horizontal competition; vertical integration; public bicycle; network carhailing; social integrity system

Abstract:: After the sharing economy into the bicycle industry, the development of shared bicycles has led to the definition of theory and management practice. This paper analyzed the relationship between shared bicycle and shared economy, the horizontal and vertical competation and cooperation relationship of shared bicycle market, the social economic impact of public bicycle and shared bicycle, and the regulation policy of shared bicycle market. The results show that shared bicycle is the application of traveling way on the shared economic extension. The different modes of operation in the bicycle market trigger different levels of horizontal competition, so that the industrial chain can be optimized from the vertical integration of online and offline. The use of market resources for public bicycles and shared bicycles should be rationally allocated. Businessbased and governmentassisted collaborative mode of cooperation should be applied. In reference to the network carhailing control measures at the same time, the shared bicycle platform for enterprise asset management need to be enhanced. The shared bicycle enterprises should establish the integrity system and incentive mechanism for consumers. The government should take consumer behavior into the social credit system focusing on guidance. Consumers should strengthen the sense of responsibility and legal awareness, to fulfill the corresponding use obligations.