|Table of Contents|

Role construction and system adjustment of press spokesman in network era(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2017年03期
Page:
131-139
Research Field:
新闻传播学
Publishing date:

Info

Title:
Role construction and system adjustment of press spokesman in network era
Author(s):
SHEN Zheng-fu
School of Journalism & Communications, Anhui Normal University 
Keywords:
press spokesman;  network news spokesman;  traditional media;  discourse system;  network public opinion;  professionalism
PACS:
G219.2
DOI:
-
Abstract:
In view of the late start of Chinese press spokesman system, the press spokesman system in the traditional media age is difficult to adapt to the development needs of the network era. Compared related systems with theUnited States and Russia, this paper analyzed the development process, legal rules and characters of Chinese press spokesman system. The results show that the press spokesman in the network era need to have a profound knowledge at home and abroad, adhere to the policy bottom line to grasp the overall situation,and have a sense of the role of official thinking, attitude and skilled business qualities. On this basis, a network news spokesman should take the initiative to deal with the needs of the network virtual society.The behavioral logic and practice of quality that the role construction and institutional adjustment of press spokesman need to follow is to adhere to the times and peopleoriented thinking.The network news spokesman should be changed on time.The national level should introduce relevant laws and regulations, pay attention to practical implementation details and establish work consultation mechanism. Governments at all levels should improve the information disclosure system, so that the spokesman dares to speak with substance. The spokesman should improve the business quality and be good at dealing with media journalists to explore professional development path of the press spokesman.

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Last Update: 2017-07-11