Abstract

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Title:: Collaborative innovation and integral elevation: review on the development of journalism and communication of 2015

Author(s):: NAN Chang-sen; ZHANG Jun-hua; JIA Lin-yi; School of Journalism and Communation, Shaanxi Normal University, Xi‘an 710062, Shaanxi, China

Keywords:: “internet plus”; external communication; media convergence; emergency; journalism and communication

Abstract:: In 2015, Chinese journalism and communication was facing great challenge of social change and technology innovation. Looking back on the discipline ecology of journalism and communication and social practice, this paper reviewed national policies and important events of Chinese media development and analyzed the practical situation of journalism and communication of 2015 from 10 aspects. Focusing on internet technology and other hot issues such as the development of new media technology, the change of journalism, the new focus of communation, discipline norm, discipline education and discipline idealism, this paper discussed the development direction and the research field of journalism and communication, and provided theoretical support and technology guidance for traditional media innovation and new media development in order to promote the collaborative innovation and integral elevation of journalism and communication.