Abstract

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Title:: Competitive strategy of bus manufacturing industry and its optimization from the perspective of “smiling curve”

Author(s):: HAN Liang; WU Lin; ZHANG Jing; XUE Mei-yun; (School of Automobile, Chang’an University, Xi‘an 710064, Shaanxi, China

Keywords:: “smiling curve”; bus manufacturing industry of China; industrial upgrading; brand marketing; out sourcing business

Abstract:: To study the application value of “smiling curve” in bus manufacturing industry of our country, this paper developed the competitive strategy optimization scheme of bus manufacturing industry from all aspects of value chain of bus manufacturing industry through analysis of the additional value of the industry chains such as upstream, midstream, and downstream. On the basis of the interpretation of 〖JP2〗the “smiling curve” model and the analysis of the present bus manufacturing enterprises competition strategies, it further put forward “smile curve” in bus manufacturing industry of China. The research results show that bus manufacturing industry builds enterprise core competitiveness through independent innovation and technological introduction, and expands downstream brand sales at the same time of the outsourcing midstream sales, which can ensure sustainable additional value and business value so as to realize the transformation and upgrade of bus manufacturing industry.