Abstract

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Title:: Research on the regulation strategy of the taxi market after the “special car” entering

Author(s):: LUO Qing-he; PAN Dao-yuan; School of Economics, Shenzhen University, Shenzhen 518060, Guangdong, China

Abstract:: Operating methods of taxi industry have been changed by innovation of the “special car”. The main defect of the “special car” is the unfair competition with original taxis due to the influence of the hidden service missing on consumer choices. The game analysis results show that three regulation strategies: both access and price regulation, price regulation and relaxed access regulation, both relaxed access and price regulation are inferior to the single strategy of quality regulation. Therefore, it is suggested: the government establishes a taxi driver career qualification or examination system, and sets up taxi drivers personal files; the government formulates service standards, motorcycle type, service time and service areas of “special car”; the government requires “special car” enterprises to set up supervision departments and other methods to regulate the service quality of taxi market.