Abstract

Info

Author(s):: WU Hong-ming; (School of Journalism and Communication, Xinjiang University of Finance & Economics, Urumqi 830012, Xinjiang, China)

Keywords:: Wechat transmission; new media; media transformation; public issue; social risk

Abstract:: The group in the process of the Wechat transmission is bound by self-construction, through which the Wechat users develop a habit relying on the constructed transmission groups in certain period and gradually reduce their contact frequency and contact time to other media. The Wechat transmission model is set up based on “private relationship” and “private space” superficially while the transmission of “private relationship” and public issue is fast and with a huge number in the media which is completely able to form a “large data” under no control. Thus the potential risks may contain in the incorrect Wechat transmission. The Wechat transmission blurs the boundary of public transmission in media with the personal private space and rises challenge to the related legal norms and policies.