Abstract

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Title:: Strategies to disseminate excellent minority culture by China’s TV medium

Author(s):: TIAN Jian-ping; ZHAO Rui-jiao; (School of Journalism and Communication, Hebei University, Baoding 071002, Hebei, China)

Keywords:: television medium; China central television; minority; excellent culture; native soil program

Abstract:: Making full use of TV medium to disseminate the minority culture not only contributes to the inheritage of minority culture, but also is related to prosperity and stability of the country and national unity. Chinese central television, as the first media of China television, is endowed with the exceptional advantages and incumbent responsibilities to the dissemination of minority culture. A series of ethnic television programs has become an important platform for exchanging minority culture and made great contribution to carrying forward it since new period. This paper took China central television as an example and discussed the importance and urgency of the television medium to the dissemination of minority culture and the achievements and the confronted questions of news program, feature film, documentary film, entertainment program and talk show. Besides, this paper also put forward the corresponding development strategies that promoted the television medium to preserve and inherit minority culture, keep the uniqueness and integrity of minority culture, expand the influence of Chinese culture and enhance the soft power of Chinese culture.