Abstract

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Author(s):: DING Xian-cun; LI fei; (School of Administration，Anhui University, Hefei 230601, Anhui, China)

Keywords:: Anhui province; expressway; traffic culture; culture construction

Abstract:: This paper, starting form the connotation and manifestation of Anhui expressway culture, summarized the characteristics of Anhui expressway culture: the integration and distinctive features of Anhui, adherence to ecological concept, advocation of smiling service and integrated management. Besides, it investigated the molding strategies of Anhui expressway culture, which were the construction of distinctive industry values, formulation of a series of strict and effective rules, the establishment of original smiling service brands and the initiation of colorful recreational activities. The upgrading strategies of Anhui expressway culture was emphatically analyzed in this paper, which were comprehensive integration of local characteristics, the expansion of smiling service field, the construction of public culture and the perfection of comprehensive service system.