|Table of Contents|

Opinion leaders and journalism ethic in microblogs(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2013年02期
Page:
118-121
Research Field:
新闻传播学
Publishing date:

Info

Title:
Opinion leaders and journalism ethic in microblogs
Author(s):
DONG Qiang-zhu
Department of Magazines Publishing, Chang'an University, Xi'an 710064, Shaanxi, China
Keywords:
microblog;  opinion leader;  two-step flow communication;  journalism ethic
PACS:
G206
DOI:
-
Abstract:
Based on the theory of two-step flow communication, the roles and the responsibilities of opinion leaders in microblogs are analyzed and the journalism ethic issues involved are discussed. The conclusion is that due to the important roles of opinion leaders in microblogs, their behaviors in information transmitting should be regulated so as to curb the spreading of false news.

References:

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Memo

Memo:
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Last Update: 2013-06-20