|Table of Contents|

Research on China's present status, problems and solutions of group-buying online(PDF)

《长安大学学报(社科版)》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2012年04期
Page:
48-53
Research Field:
经济与管理
Publishing date:

Info

Title:
Research on China's present status, problems and solutions of group-buying online
Author(s):
WANG Juan-juan1 CHEN Hui-ling2
1. School of Economics and Finance, Xi'an International Studies University, Xi'an 710128, Shaanxi,China; 2. School of Public Affairs, Chongqing University, Chongqing 400030, China
Keywords:
online group-buying system construction electronic business transaction system
PACS:
F713.36
DOI:
-
Abstract:
During the fast development of online group-buying, problems are becoming more serious, such as information asymmetry, after-sale service difficulty, obvious trend of adverse competition, and serious homogeneity of group-buying websites, etc. which seriously affect the normal development of online group-buying. In order to guide this newly appearing industry to develop in the orderly, normative and rational direction, this essay had an in-depth research on the above-mentioned problems and the research analysis has brought to the suggestions that the government should strengthen the system construction, work out the industry standard, perfect the transaction system and build the positive competition mechanism of online group-buying so as to realize the healthy and sustainable development of online group-buying in China.

References:

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[3]中国电子商务研究中心.2011年中国网络团购调查报告[R].杭州:中国诚信网络团购联盟,2011.
[4]洪 璧.我国网络团购的现状及发展对策[J].现代经济信息,2010(22):86-87.
[5]中国电子商务研究中心.2010年中国网络团购调查报告[R].杭州:中国诚信网络团购联盟,2010.
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[7]胡现玲.我国网络团购发展现状及存在的问题[J].经济师,2011(5):46-47.
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Memo

Memo:
-
Last Update: 2012-12-20