|Table of Contents|

Study of marketing strategy of Toyota corporation in China(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2011年04期
Page:
32-35
Research Field:
交通运输
Publishing date:
2011-12-20

Info

Title:
Study of marketing strategy of Toyota corporation in China
Author(s):
ZHAO Jian-you;  ZHOU Sun-feng
School of Automobile, Chang'an University, Xi'an 710064, Shaanxi, China
Keywords:
Toyota;  marketing strategy;  marketing mix;  public relationship
PACS:
F713.5
DOI:
-
Abstract:
With the help of the marketing management theory, the authors analyze the unique marketing strategy that Toyota adoptes in China from the angles of product, price, channel and marketing. The results of the analysis have found that the rapidly developing factors including product mix tactics, stable price system, flat marketing channel, and so on, of Toyota in the Chinese market, and also provides reference for China's automobile enterprises when they plan to enter international markets.

References:

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[2]边 伟.奇瑞汽车市场营销策略研究[D].南京:南京林业大学,2008.
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[5]臧伏兴.汽车企业战略营销模式的研究[D].武汉:武汉理工大学,2005.
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Memo

Memo:
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Last Update: 2011-12-20