|Table of Contents|

Famous brand strategy on new-type of industrialization advancement in Shaanxi Province(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2009年02期
Page:
40-43,50
Research Field:
经济学
Publishing date:
2009-06-20

Info

Title:
Famous brand strategy on new-type of industrialization advancement in Shaanxi Province
Author(s):
WANG Bao-li;  JIANG Si-en
School of Business Administration, Xi'an University of Technology, Xi'an 710048, Shaanxi, China
Keywords:
brand strategy;  new-type of industrialization;  brand awareness;  regional economy
PACS:
F222
DOI:
-
Abstract:
In order to explore a way to promote the progress of new industrialization in Shaanxi Province from the perspective of famous brand strategy, the paper analyzes the problems exiting during the implementation of the famous brand strategy in Shaanxi Province through comparative analysis and qualitative analysis. The paper thinks that there are some problems during the implementation of the famous brand strategy, such as small number of international and domestic brand-names, little realization of those famous brand enterprises and poor safeguarding of them. To solve these problems, the paper believes that enterprises can play a main role in promoting it, the government should play a role in pushing forward it and all the sectors in the society should play a role in supporting it.

References:

[1] 吴礼民,江 琼.试论名牌战略与质量文化[J].统计与决策,2004,20(12):139-140.
[2]柳思维,尹元元.名牌带动经济增长战略与经济的跨越式发展[J].求索,2006,26(11):1-4.
[3]杨国川.实施名牌带动战略 提高广东竞争优势:以东莞为例的分析[J].国际经贸探索,2007,23(4):37-40.
[4]郭钧岐,高 遐.关于推进北京工业名牌战略的思考[J].中国经贸导刊,2004,21(20):47-48.
[5]崔文丹.黑龙江省名牌战略的对策研究[J].学术交流,2004,20(6):91-93.
[6]沈翠珍.实施农业名牌战略与湖北三农问题研究[J].科技进步与对策,2005,22(5):175-177.
[7]吕元琮.名牌战略与甘肃经济发展[J].西北师大学报:社会科学版,2004,41(6):150-152.
[8]中国华,陈章旺,卢蔚霖.实施名牌战略 推进福建新型工业化进程[J].现代商贸工业,2008,21(11):145-146.
[9]项文彪.实现江西新型工业化进程的名牌策略研究[J].改革与战略,2004,20(11):40-41.
[10]陕西省统计局.2007陕西省统计年鉴[M].北京:中国统计出版社,2007.
[11]毕 伟.名牌战略与区域经济[J].商业经济与管理,2003,23(5):55-57.
[12]樊而峻,卫虎林.名牌发展与政府行为[J].财贸经济,2002,22(3):77-79.
[13]贺爱忠.中国加入WTO与企业名牌战略[J].系统工程,2002,20(3):44-46.
[14]孟越秋.浅谈市场经济条件下的名牌战略[J].人口与经济,2003,24(增刊):97-100.

Memo

Memo:
-
Last Update: 2009-06-20