|Table of Contents|

Empirical analysis on CRM system structure of China'scommercial banking(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2008年04期
Page:
34-40
Research Field:
经济与管理
Publishing date:
2008-12-20

Info

Title:
Empirical analysis on CRM system structure of China'scommercial banking
Author(s):
ZHANG Tong-jian
School of Tourism and Economic Management, Leshan Teachers College, Leshan 614004, Sichuan, China
Keywords:
commercial banking;  CRM;  data digging;  customer satisfaction
PACS:
F832.33
DOI:
-
Abstract:
The customer relationship management(CRM)is a kind of important management strategy for commercial banks in China. The design of CRM structure system is the platform of CRM management. The empirical analysis can discover the advantage and disadvantage of CRM practice in China'scommercial banking, which shows that the CRM has entered the stage of improvement, and provided the systematical theory reference for China's commercial banking to strengthen their CRM running performance.

References:

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Memo

Memo:
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Last Update: 2008-12-20