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Celebrity's legal responsibility in speaking for advertisement(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2008年03期
Page:
87-91
Research Field:
法学研究
Publishing date:
2008-09-20

Info

Title:
Celebrity's legal responsibility in speaking for advertisement
Author(s):
ZHANG Hong-mei
School of Humanities and Social Sciences, Chang'an University, Xi'an 710064, Shaanxi, China
Keywords:
celebrity;  institutional defect;  legal responsibility;  advertising legislation
PACS:
D923.1
DOI:
-
Abstract:
In order to define legal responsibility of the celebrity legally, this paper uses legal theory and example method to analyze the effects of untrue advertisements by celebrity. The author thinks that there are too many untrue advertisements in the present life and they have already done a lot of harm to both consumers and the economic market. These are due to a lot of deep-rooted reasons such as the defects of the present institution, advertisement laws, the advertisement check-up management, the advertisement execution, and the advertisement monitoring management. The paper believes that only through legislation, chech-up, execution and monitoring can the untrue advertisements by the celebrity be decreased.

References:

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Memo

Memo:
-
Last Update: 2008-09-20