|Table of Contents|

Marketing network for special heavy-duty vehicles(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2008年01期
Page:
74-77
Research Field:
应用经济学
Publishing date:
2008-03-20

Info

Title:
Marketing network for special heavy-duty vehicles
Author(s):
HAN Liang1;  JING Hai-fang1;  LIU Li-hua2
1. School of Automobile, Chang'an University, Xi'an 710064, Shaanxi, China 2. Xinjiang Science Research Institute of Communications, Urumqi 830000, Xinjiang, China
Keywords:
marketing network;  heavy truck;  special vehicle;  marketing channel
PACS:
F713.3
DOI:
-
Abstract:
In order to study the special vehicle development strategy, build up modern marketing network system, and be ready for the severe challenges in market, the authors in the paper, after conducting market investigation and collecting data together with analyzing statistics, analyzes the trait and limitation of existing marketing mode and sales channel as well as marketing network. It points out that enterprises should reconstruct the existing marketing network, which consists of the distribution network company and the import and export company of motor vehicle as well as the self-established sale company. Then with the cubic exponential smoothing method, the paper establishes sales forecasting model. The result shows that the new marketing network system is more suitable for the demand of market.

References:

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Memo

Memo:
-
Last Update: 2008-03-20