|Table of Contents|

Effective way to the promotion of enterprise trustworthiness(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2007年04期
Page:
64-67
Research Field:
应用经济学研究
Publishing date:
2007-12-20

Info

Title:
Effective way to the promotion of enterprise trustworthiness
Author(s):
HU Jin-dong1;  WU Qun-qi2
1. School of Humanities, Changan University, Xian 710064, Shaanxi, China; 2. School of Economics and Management, Changan University, Xian 710064, Shaanxi, China
Keywords:
enterprise culture;  single gambling;  repetition gambling;  trustworthiness promotion;  social faith;  brand premium
PACS:
F270
DOI:
-
Abstract:
In order to find an effective way to promote the enterprise trustworthiness, the paper uses gambling theory to observe the formation and development mechanism of enterprise trustworthiness. The results show that in a single gambling the lower trustworthiness is the rational choice of enterprises; in the repetition gambling, there may exist lower trustworthiness and higher trustworthiness. The former may result in the loss of social surplus value while the latter may result in the benefits from brand premium and higher efficiency of consumers. Therefore, the good social trust, clear and symmetric information environment, stimulating brand premium and higher trustworthiness imperfection cost are the effective ways to promote enterprise trustworthiness.

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Memo

Memo:
-
Last Update: 2007-12-20