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Green Marketing —— The New Strategy of the Sustainable Development of a Corporation(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2002年02期
Page:
41-43
Research Field:
经济与管理
Publishing date:
2002-06-20

Info

Title:
Green Marketing —— The New Strategy of the Sustainable Development of a Corporation
Author(s):
LIU Chang-yong
Industry Division, Chang′an University, Xi′an 710064, China)
Keywords:
green marketing;  sustainable development;  new strategy
PACS:
F270.7　
DOI:
-
Abstract:
Green marketing as a practice of the idea of sustainable development in the business area, has become a new strategy for commerce in the 21 st century and ensure the sustainable development of a corporation. The implications and importance of green marketing strategy are discussed, and the close relationship between green marketing and the sustainable development of a corporation is expounded.Finally, the appropriate practical guides are put forward.

References:

[1]　魏明侠,等.绿色营销对企业可持续发展的影响分析 [J].武汉理工大学学报,2001,(5).
[2]　刘昌勇.论中国公路交通的可持续发展[J].西安公路 交通大学学报,2000,(3).
[3]　刘力钢.企业持续发展论[M].北京:经济管理出版社, 2001.
[4]　张向菁,等.企业持续竞争力与绿色营销[J].复旦大学 学报,2001,(3).
[5]　徐学敏.绿色营销可持续发展问题探讨[J].武汉大学 学报,1998,(6).

Memo

Memo:
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Last Update: 2002-06-20