|Table of Contents|

Information Ensuring for Enterprises Market Competition(PDF)

《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]

Issue:
2002年02期
Page:
38-40
Research Field:
经济与管理
Publishing date:
2002-06-20

Info

Title:
Information Ensuring for Enterprises Market Competition
Author(s):
C HEN Ya-zhi
Department of Humanities& Social Science, Chang′an University, Xi′an 710064, China)
Keywords:
enterprises market competition; information needs; marketing information system
PACS:
270.7
DOI:
-
Abstract:
China 's entry to WTO brings about new challenges for enterprises market competition. Information needs for enterprises market competition includes information of competitions,users, products and markets. For information of enterprises market competition,we should establish marketing information system (MKIS).

References:

[1]　彭安玉.入世后中国企业面临的营销环境及应取的营 销战略[J].理论视野,2000,(6).
[2]　吕一林,等.营销网络战略[M].广州:广东经济出版 社,1998.
[3]　吴晓云.现代市场营销学[M].天津:天津人民出版社 1996.

Memo

Memo:
-
Last Update: 2002-06-20