Study on the path of Chinese video websites development(PDF)
《长安大学学报（社科版）》[ISSN:1671-6248/CN:61-1391/C]
- Issue:
- 2016年03期
- Page:
- 136-140
- Research Field:
- 新闻传播
- Publishing date:
Info
- Title:
- Study on the path of Chinese video websites development
- Author(s):
- KONG Ling-da
- School of Journalism and Communication, Shaanxi Normal University, Xian 710062, Shaanxi, China
- Keywords:
- media convergence; video websites; homemade program; traditional media; new media
- PACS:
- F49
- DOI:
- -
- Abstract:
- This paper analyzed the development course of Chinese video websites and the opportunities and challenges in recent ten years, and discussed the development tendency and path of Chinese video websites. The results show that the path of Chinese video websites development mainly include realizing media complementation through network linkage, developing the brand through homemade programs, and stimulating across screen though multiscreen pattern. The combination of video websites and with traditional media should be adopted to adapt to the tendency of media convergence.
Last Update: 2016-10-17